Promoting NFTs On Social Media Platforms
A lot of NFT creators will list their
tokens on a popular marketplace such as OpenSea and hope that this will be
enough to make sales. Although you could be lucky with this approach, it is
better to promote your NFTs on social media platforms to generate more
interest.
At the end of the day, you want to get as
many people interested in your NFTs as you can. As most NFTs are sold using an
auction process, the more people that are bidding on your tokens will usually
mean that you will get a higher price for them.
In this article, we will explain the best
strategies for promoting your NFTs on social media platforms. You need to use
the right platforms to ensure that you get the best results. Also, you need to
present your NFTs in the right way.
What is Special about your NFTs?
It is essential that you generate a buzz
around your NFTs so that you have the best chance of selling them at the
highest prices. You need to tell your audience what is special about your NFTs
and why they should invest in them. Most NFT creators do not do a good job with
this and find it hard to sell their tokens as a result.
Know your Target Audience
The first step in promoting your NFTs is to
understand who your target audience are. What are their interests? How old are
they? What social platforms do they tend to use? People use different social
platforms for different reasons.
When you clearly identify who your target
audience are you will have a much better chance of getting in front of them on
social platforms. Some people prefer to use Instagram while others like
Facebook or Twitter.
Instagram is a good Visual Medium
Instagram is famed for being a visual
medium. People use this platform because they want to see images and videos. It
is good to showcase your NFTs with various images and you can do this easily on
Instagram.
One of the drawbacks of using Instagram is
that you cannot place direct links to your NFTs in your posts unless you have
more than 10,000 followers. You can add a single external link in your bio and
that’s it.
If your audience uses Instagram (a lot of
NFT collectors do) then the best way around this is to create your own website
where you list your NFTs and let people know when they will drop. You can add
the same images that you would with an Instagram post on your website. Add the
URL of your website in your Instagram bio.
Twitter is a good Social Platform
There are usually quite a lot of people
that are interested in NFTs on Twitter. Unlike Instagram, you can create direct
links to your NFT listings with each tweet. You can also add an image and even
a series of images in tweets now.
Target your Audience on Facebook
Facebook is the largest social network of
them all and it is something that you should definitely consider for showcasing
your NFTs. You can create reasonably inexpensive ads on Facebook to promote
your NFTs. You can specifically target your audience using a number of
different demographics. This is also possible with Instagram ads.
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